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Campaign will feature two musical theater-inspired ad spots with its first-ever Old Spice mascot.
February 6, 2023
By: Melissa Meisel
Old Spice will debut its “Smelf-Confidence” campaign during Super Bowl LVII festivities with two musical theater-inspired ad spots. The campaign continues to tell the story of how Old Spice gives guys confidence under the spotlight, with freshness all day and swagger all night. Highlighted in the spots is Swaggy Spice, the brand’s first-ever Old Spice mascot, who will make his debut this week at Super Bowl LVII opening night. Procter & Gamble research shows men shower t...
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